hello! I'm Sophie

a skilled freelance communicator, public relations professional and writer based in Perth, Western Australia.

As the proud owner of Sophie Ridgeway Communications, I work directly with a select number of valued clients who can expect nothing less than complete dedication and bespoke advice from me. I truly care about the work I do and the results I deliver to my clients. My business is my reputation and ultimately, your success is my success.

With comprehensive experience in both employee communications and public relations, I help businesses of all sizes successfully communicate with and engage their target audiences, whether they are internal, external or both. My professional experience encompasses almost a decade at iconic Western Australian organisations both in consultancy and in-house capacities, including HBF Health, Crown Resorts and Professional Public Relations (PPR), amongst others.

I hold a Bachelor of Arts (Mass Communication) majoring in public relations and journalism. This unique knowledge of both sides of the ‘publicity coin’ means I understand what journalists consider newsworthy and how best to secure positive media coverage for my clients.

There isn’t a one-size-fits-all approach to communications, because no two companies are the same, so I pride myself on delivering tailored strategies aligned with my clients’ individual goals.